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In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. msmetalware.com Providing them with readily accessible, exemplary customer service will show them that you value their business well beyond their initial purchase. If customers know you care, they'll be more inclined to trust you. And once you've generated that goodwill and company fandom, do what you can to project it to the world around you. Consumers want to hear from other consumers